Marvel encourages girls to do science

As fans complain due to the lack of official Black Widow merchandising and demand a solo-movie for the popular Avengers character, played by Scarlett Johansson, Marvel decided to clear away the bad buzz through a fantastic action: empowering girls to follow careers in STEM, as a means to promote their upcoming film, Ant-Man.

Through the Ant-Man micro-tech challenge, Marvel, along with partners Dolby Laboratories, Visa, and Raspberry Pi, calls girls living in the US, aged 14-18 in grades 9-12 to come up with a piece of micro-technology on their own with "readily accessible and found materials." After completing their projects, applicants will be asked to submit a short video explaining the projects and inspiring new girls to pursue careers in STEM. Prizes include a trip to attend the Ant-Man’s World Premiere, a workshop with Walt Disney Imagineers, and a tour of Walt Disney Studios. Enough to make most teenage girls dream!


Check out the film announcing the Ant-Man micro-tech challenge, featuring actress Evangeline Lilly, who plays Hope Van Dyne, a scientist who has a key role in the superhero movie:


This is not the first time Marvel uses a challenge empowering girls to follow careers in STEM as a means of film promotion. In fact, the same strategy was put in place for “Thor, The Dark World”, with the “Ultimate Mentor Adventure” contest. At the time, the film promoting the contest featured Natalie Portman, who like Evangeline Lilly plays the role of a scientist, Jane Foster.


Tell us what you think of this initiative @4womeninscience!

L’Oréal–UNESCO
For Women in Science

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